Sana'a: Faculty of Mass Communication Media - Sana'a University

Wednesday, October 21, 2026

The Department of Radio and Television at the Faculty of Mass Communication, Sana'a University reviewed today, Wednesday, the master's thesis proposal (first seminar) submitted by researcher Abdulhadi Taher Qaid Ali. The thesis is titled: "Visual Content Patterns of Yemeni Influencers and Their Relationship to Digital Engagement Levels: An Analytical Study on Social Media Platforms (YouTube and Facebook as Models)." This discussion comes within the framework of advancing scientific research in digital media and studying the transformations occurring in the modern communication environment.
The discussion was held under the supervision of Assoc. Prof. Nawal Al-Hazoora, with the participation of a scientific committee of media professors from the departments of Radio and Television, Journalism, and Public Relations at the Faculty. The session addressed various scientific and methodological aspects of the research proposal, evaluating its consistency with the study's objectives and research questions.
During the session, the researcher presented the general framework of his thesis, addressing the research problem, objectives, and theoretical and practical significance. He also outlined the proposed methodology for analyzing visual content and measuring digital engagement indicators, alongside the literature review and theoretical framework underpinning the study to demonstrate its scientific foundations and research pathways.
The study aims to reveal the nature of the relationship between the patterns of visual content presented by Yemeni influencers on YouTube and Facebook and the levels of audience digital engagement across its quantitative and qualitative dimensions. This will be achieved through a content analysis of a purposive sample of ten Yemeni influencers representing diverse content patterns during a specified period in 2026. Furthermore, the study seeks to contribute to enriching scientific knowledge in digital media and address aspects of the research gap regarding the phenomenon of digital influencers in the Yemeni media environment.
The session featured an academic discussion covering the study's topic, objectives, methodological procedures, and data collection and analysis tools. Committee members provided several scientific and constructive feedback points and suggestions aimed at strengthening the proposal's methodological structure and defining its research approach more precisely, assisting the researcher in completing his study according to approved academic research standards.
The discussion was attended by several faculty members and graduate students as part of fostering academic engagement and encouraging specialized studies addressing contemporary media issues and digital developments.