Sana'a University Public Relations Department Reviews Master's Thesis Proposal on AI Applications in Digital Marketing

Sana'a University Public Relations Department Reviews Master's Thesis Proposal on AI Applications in Digital Marketing

SANA'A, YEMEN — September 29, 2026

The Department of Public Relations and Advertising at Sana'a University’s Faculty of Mass Communication hosted an open academic seminar to review and evaluate the Master’s thesis proposal submitted by researcher Abdulhameed Razzaz Ali Al-Kamali.

The study is titled: *"The Use of Artificial Intelligence Applications in Digital Marketing Practices: An Applied Study on a Sample of Service and Commercial Enterprises in Yemen."*

The seminar was attended by Dr. Omar Daer, Dean of the Faculty of Mass Communication, alongside Dr. Hussein Joghman, Vice Dean and Chair of the Radio and Television Department, faculty members, and postgraduate students. The research is supervised by Prof. Fouad Ali Sadan, with Dr. Hatem Ali Al-Salhi serving as co-supervisor.

During the session, Al-Kamali presented the study's scope, research problem, main objectives, and proposed empirical methodology for analyzing how commercial and service institutions in Yemen leverage AI tools in their digital marketing strategies.

Following an in-depth discussion, faculty panel members provided constructive feedback and methodological guidance to enhance the study's framework. The committee formally approved the thesis proposal, granting authorization to move forward with the research implementation.